NetApp has announced a major rebranding initiative today – new colours (blue!) new (?) name, and a full website redesign.
The marketing speak:
NetApp (NASDAQ: NTAP) today debuted a new brand identity designed to achieve a broader and deeper awareness of the company and to communicate a consistent promise on a global basis to customers, partners, and employees. Extensive market research and testing helped NetApp create a new identity system that crystallizes the company’s promise to the market and unifies the look of and the experience everyone has with NetApp. The identity system makes a bold statement about NetApp’s strength in the marketplace and is designed to drive greater understanding of NetApp as a company people want to do business with.