Network Appliance is now NetApp

NetApp RebrandedNetApp has announced a major rebranding initiative today – new colours (blue!) new (?) name, and a full website redesign for the better online marketing results.

The marketing speak:

NetApp (NASDAQ: NTAP) today debuted a new brand identity designed to achieve a broader and deeper awareness of the company and to communicate a consistent promise on a global basis to customers, partners, and employees.

Extensive market research and testing helped NetApp create a new identity system that crystallizes the company’s promise to the market and unifies the look of and the experience everyone has with NetApp. The identity system makes a bold statement about NetApp’s strength in the marketplace and is designed to drive greater understanding of NetApp as a company people want to do business with.

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